Discovery India has launched an dedicated Tamil Channel: Discovery Tamil. Before this, they used to just give multiple audio feed on the Discovery Channel: English,Hindi,Telugu,Bangla and Tamil. The problem with that is , it still has English on video feed and the advertisements are in English and Hindi catering to the bigger market. Probably they should have found that with local advertising they could cater to local advertisements. This indicates they have good amount of viewership for Discovery in Tamilnadu where Sun TV is dominating major viewership.
Now this dedicated Tamil channel is available in most areas in Tamilnadu. But had negative impact on the DTH segment. Now they have removed the Tamil audio feed from the original Discovery Channel. So the DTH like Tatasky does not have Tamil discovery in both forms. They may not add the dedicated Tamil channel as well. Probably other DTH like Dish TV,Airtel,Videocon may add this channel.
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