The hype machine surrounding the launch of any new social network went into overdrive a few months ago when Google+ debuted to a select group of beta testers, receiving largely positive reviews from the tech elite. But now that the service has been opened to the public, a new report claims that the social networking site has suffered a staggering loss of roughly 60 percent of its traffic.
The report, conducted by data analytics firm Chitika, claims, "The data shows that, on the day of its public debut, Google+ traffic skyrocketed to peak levels. But, soon after, traffic fell by over 60 percent as it returned to its normal, underwhelming state. It would appear that although high levels of publicity were able to draw new traffic to Google+, few of them saw reason to stay."
Of course, this report is just the latest hit to the service, as just last week it was observed that Google's executive team has a spotty record of posting on Google+, breaking the "eat your own dogfood" rule common to most successful social networks.
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